Harvest Solutions

Summer 2006

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HEADLINE: On-Demand, In Demand!

By: Sidney Lejfer, President, Harvest Solutions

Over the past year, there has been another dramatic shift in the CRM Marketplace. On-Demand CRM solutions have gained significant market share in the SMB and Enterprise space.

There are many factors involved in this significant shift from the traditional software purchase and implementation to the On-Demand offerings from companies like Salesforce.com, Sage Software, and Netsuite. For the larger enterprise user, there may be implementation fatigue, from the long, drawn-out and expensive projects from the late 1990's and early 2000's. For the small and mid-market business, the elimination of the traditional software purchase and the need for less internal resources and infrastructure is very attractive. The increased bandwidth and dependability of the "pipe" and increased speed have also contributed to the acceptance of the On-Demand CRM Solutions.

Advantages of On-Demand CRM
The initial hesitancy for On-Demand Solutions when they were introduced in the marketplace has been replaced with a general acceptance and understanding of the advantages of this type of solution. The advantages included:

Replacement of large Software Purchase with a monthly subscription charge - The On-Demand model is based on a monthly subscription charge per user. This allows a company to extend the software component cost of a CRM implementation over a period of time and eliminates the yearly support & maintenance fees of a traditional software product.

Flexible Pricing, Licensing, and Scalability - Some of the On-Demand vendors provide flexible pricing, allowing you to choose and pay for the functionality and services you need. You pay for the number of licenses you need with the flexibility of added users when necessary. The leading On-Demand vendors have invested in significant infrastructure and have the ability to provide services to enterprise organizations.

Decrease in Hardware Requirements and Support - With a traditional CRM software implementation, you need to make sure you have the appropriate servers, workstations, operating systems, database, and network infrastructure to properly run and support your system. With an On-Demand solution, the costs and support are significantly reduced. As long as you have Internet access, you are able to use your CRM service.

Decrease in IT Support Staff - You need an IT Support Staff with various skills to maintain a CRM Software System. As noted above, as long as you have Internet access, you are able to access and use your On-Demand CRM system. Your IT support costs are reduced significantly.

Elimination of Costly Upgrade Charges - With a traditional CRM software solution, you can expect a major software upgrade every 12-18 months. Depending on your existing solution, the upgrade can be time consuming and expensive. The On-Demand Solutions provide the upgrades as part of your monthly service fee.

Remote Management - The beauty of an On-Demand solution is access from anywhere at anytime as long as you have Internet access. This allows the System Manager to remotely monitor and support the system.

Faster and Easier Deployment - On-Demand solutions eliminates the need to load software on any computer, allowing for faster and easier deployment. It allows the end-users to concentrate on the solution.

Good Solution for Distributed Offices - Distributed offices and users adds complexity to a typical CRM software solution. This is eliminated with an On-Demand solution, giving every office and every user access around the world to the same database.

General ease of use - On-Demand Solutions have been designed specifically for the Internet, providing general ease of use and navigation.

Availability of Good Mobile Solutions - With the improvement and reliability of wireless technology, you have access to excellent mobile solutions for On-Demand services using Blackberry® or Palm® Treo™.

Security and Backup Services - In order to provide a secure and reliable service offering, an On-Demand vendor has to provide the highest level of security and data back-up services. In some cases, you may find their service in these two areas superior to the security and back-up system in your own organization.

On-line Training - As part of the monthly service fee, some On-Demand vendors provide free on-line training. This can be a significant cost saving compared to the traditional classroom training.

Significant Third Party Add-ons and Web Services - As the On-Demand offerings continue to grow and gain acceptance by companies, significant third party add-on offerings have become available to meet various needs including integration, extended sales methodologies, and email fulfillment, to name a few.

Integration Capabilities - Some of the On-Demand Solutions are highly customizable and easily integrated to existing corporate backend systems.

Summary
It has take a few years for On-Demand CRM Solutions to find it's place and acceptance in the marketplace. The improvement and reliability of the Internet, faster deployment, easier support, improvement in the functionality, and integration capabilities have fueled rapid growth. But, hold on, this is just the beginning!

About the Author
Sidney C. Lejfer is President of Harvest Solutions, a Customer Relationship Management Consulting and Training Organization. He is a featured writer and speaker on the benefits of Customer Relationship Management Technology. For further information, call (781) 530-3736, email at slejfer@harvestsolutions.net, or visit his firm's website at www.harvestsolutions.net.

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NEW TRENDS: Integrating your data is a critical, yet sometimes overlooked aspect of a successful CRM implementation

Scribe SoftwareIntegrating data from other enterprise systems is critical for unlocking the real value of a CRM investment. Integration represents the key strategic differentiator for your CRM implementation, and is also the most difficult issue to deal with. Utilizing Scribe Insight and it's open template model, companies are able to quickly and efficiently extend any data integration or migration to meet specific needs. Companies save money and gain great efficiencies by learning and standardizing on one platform to meet a broad range of needs such as:

  • Flexibility and Power -a company can get exactly what they need from their integration.
  • Adaptability and Upgradeability - Scribe takes the pain out of upgrading or changing an integration process in just a few mouse clicks.
  • Openness - Out of the box, Scribe provides connectivity to SQL, ODBC data sources, flat files, message queues, and XML documents/messages. Scribe also provides Adapters for many leading CRM applications including Microsoft CRM, SalesLogix, and Salesforce.com

Whether you're looking for an on-demand or an on-premise CRM solution, Scribe Insight's graphical user interface enables non-programmers to configure complex processes efficiently, eliminating the need for costly custom programming. Scribe Insight provides all of the tools necessary to design, build, operate, manage, and maintain migrations and complex two-way integrations between any number of systems.

To learn more about Scribe Insight's technology platform and specific migration and integration templates, join us at one of our upcoming webinars. For more information and to register for the webinars, please visit our website at: http://www.harvestsolutions.net/events or call (781) 530-3736, x100.

For more information on Scribe Software, please visit their website at http://www.scribesoft.com or call (603) 622-5109.

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HARVEST SOLUTIONS WELCOMES...

Ernie Maldonado
Ernie Maldonado is the General Manager of Harvest Solutions' Florida operations. Ernie has over 15 years experience in sales and marketing management in a wide range of technology companies among them Seagate, Activision, Everex and Eisenworld (now a part of Microsoft Corporation). He has held positions as Vice President of Channel Sales, National Account Manager and Director of Channel Sales. Ernie has effectively established and managed sales offices and distribution channels in the U.S. and Latin America including Brazil, Argentina and Mexico. Additionally, Ernie has also implemented successful CRM strategies with solutions such as Salesforce.com, GoldMine and ACT at these companies. Ernie's duties at Harvest Solutions include spearheading the company's expansion into Florida. Ernie is Salesforce.com certified.

Ernie was born in San Juan, Puerto Rico and studied business at University of Puerto Rico. He is fluent in English, Spanish and Portuguese. Ernie currently lives in Miramar, FL and has 2 children, ages 16 and 4.

Bill Goulette
Bill Goulette is our Microsoft Dynamics CRM Practice Director. He brings a wealth of CRM experience to our firm, participating in over 20 Microsoft CRM implementations, starting with Version 1.0 through the current version. In addition, Bill has extensive data conversion experience from a variety of sources into Microsoft Dynamics CRM.

Bill is a Microsoft Certified CRM Application Professional and Microsoft CRM Installation and Configuration. His additional certifications include MCSE, MCSA, and MCDBA related to Microsoft technologies including Microsoft SQL Server, Microsoft Dynamics CRM, and Windows Server 2003. Other areas of experience and practice include Scribe Insight, SQL Server Reporting Services, and Crystal Report Enterprise and Designer. Bill is also Salesforce.com certified.

Bill has held a variety of roles involving customizing software applications, project managing, and overseeing an internal Siebel system implementation, enterprise reporting systems, intranet portal, and custom integrations. He has 16+ years of experience working with sales and service, solutions development and implementation, report writing, process development and documentation, ISO implementation and auditing, and internal systems support and development with legacy and current computer and automation system. In addition, he has systems consulting experience in various industries include insurance, medical, pharmaceutical, telecommunications, banking, software, manufacturing, physical security, plastic resins and various non-profit organizations.

Bill lives in Wilton, NH with his wife and children. He is actively involved in his church and community.

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HARVEST SOLUTIONS IN THE NEWS...

The following is a brief list of the media outlets where Harvest Solutions has appeared:
  • 1:1 Magazine
  • Daily News Tribune
  • Mass High Tech
  • Milford Cabinet
  • SellingPower.com
  • Ziff Davis Web Buyer's Guide

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