Your sales and marketing departments rely on the accuracy of their CRM data. But where does the CRM data really come from and is it at all current? Your sales team usually finds out the hard way that their CRM data is no longer useful and it results in frustration and lost opportunities.

Learn how to fully leverage Microsoft Dynamics CRM as well as fill your pipeline with clean and fresh data. After eight years of thorough research, Donato Diorio of Broadlook has created a powerful set of lead generation and data cleansing tools specifically for the Microsoft Dynamics CRM community and is excited to share the following with you. You will learn…

• How to build the ultimate list.
• Twenty factors that affect list quality. (There really are 20!)
• About the CRM data plan and why you need one.
• Three ways dirty data enters your CRM and how to end this cycle.
• About the future of CRM and why it’s not built to keep your data.

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