Waltham, MA, November 3, 2009 - Harvest Solutions today announced a comprehensive set of new marketing services for its clients. The new marketing offerings are designed to maximize the inherent marketing functionality of Salesforce.com, combined with complementary tools, to deliver a closed-loop marketing system that drives leads and revenue.
The key to marketing success requires an integrated methodology, utilizing the right tools, and then applying them with consistent effort. To meet the increasing marketing needs faced by customers, Harvest Solutions will utilize Vertical Response and HubSpot to deliver a tightly-integrated approach to Internet marketing, lead generation and management. VerticalResponse is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. HubSpot is an inbound marketing tool that helps companies get found online. HubSpot helps convert traffic into leads and paying customers through website optimization, social media management, optimized landing pages, lead intelligence and marketing analytics. The combined solution enables closed-loop marketing, linking lead intelligence from your website and campaigns into Salesforce, and generating detailed marketing reports showing which leads or campaigns are producing customers.
"We often find our clients are looking to improve the usage of their CRM system - typically in relation to campaigns and marketing efforts," said Sid Lejfer, president of Harvest Solutions. "By offering these marketing services, we'll be able to help our clients launch an integrated and streamlined marketing effort."
Harvest Solutions is teaming up with Jeff Scholes, founder of Scholes Marketing, to provide these comprehensive marketing services. Jeff brings over 10 years of experience successfully leading marketing efforts for B2B software and technology companies.
"I'm thrilled to be partnering with Harvest Solution. One of the biggest marketing challenges I see with customers involves the ability to effectively manage their online presence and easily capture, analyze, measure and report on marketing performance. With the right tools in place, and the right lead generation and Internet marketing programs, companies become better positioned to quickly make informed decisions and confidently know when marketing efforts need to be fine-tuned, repeated or ended."
Marketing consulting services will include optimizing and managing website and Internet marketing, defining and creating the right mix of lead generation tactics, analyzing and measuring marketing performance, and reinforcing these marketing efforts through compelling marketing communications including blogs and social media. All services -from strategic plan development to tactical execution- are intended to help increase leads and sales revenue through a closed-loop marketing approach to marketing.
About Harvest Solutions
At Harvest Solutions, our goal is to build a CRM system for your organization that will help you analyze your customers and opportunities, follow fast moving trends and identify and strengthen successful marketing programs. With our planned and phased approach, we will help your company launch a CRM initiative efficiently by examining your current business, sales, marketing, and customer service processes. We are a group of responsive and knowledgeable professionals with a clear course of action to your CRM project. Harvest Solutions is a certified business partner for Salesforce.com and Microsoft Dynamics CRM. For more information, please visit our website at http://www.harvestsolutions.net or call us at (781) 530-3736.