HubSpot and Salesforce: A marriage made in heaven?

Posted by Cathy Boudreau on Oct 20, 2014 4:16:45 PM

As you likely know by now, HubSpot has released their own CRM application.  Among the many features it has, it is obviously tightly integrated with their Marketing Automation product since it shares the same database.  After getting my hot little hands on the HubSpot CRM product, there was natural curiosity from my Salesforce loving team (we are a Salesforce implementation partner, after all) about the features, how it performs, etc.  Once I mentioned it shares the same database, a coworker chimed it, “I guess there won’t be any data synch issues”.  Bingo.  But you know what?  As a user of HubSpot and Salesforce and their integration link for several years, I haven’t had any synch issue to speak of.  With that said, I thought I would talk about the benefits of the HubSpot-Salesforce integration before you start thinking you need to use the HubSpot CRM app to achieve seamless integration.

The HubSpot Salesforce Integration is designed to keep your sales database and your marketing database perfectly aligned.  With this integration, both the sales and marketing departments have more robust data that helps the sales team sell more and the marketing team market more effectively.  With more companies adopting the idea that sales and marketing should be working closely together towards sales success rather than being two separate, non-interacting departments, integration between the two systems makes perfect sense.

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Topics: Data Integration,, HubSpot

Wealth Management CRM: Using Social Media for PR and Branding

Posted by Staff Writer on Oct 14, 2014 12:53:00 PM

Social media has evolved so much over the past decade, making it the most innovative medium for wealth management firms to boost PR efforts and develop more brand awareness. Because this communication channel can be so incredibly cost-effective, firms are able to increase client touch points and to move the needle on client acquisition and loyalty without spending a fortune.

However, the question remains: in an industry so tightly governed by laws and regulations, how does social media and wealth management CRM boost PR and branding efforts of the firm? We’ve broken the answer down into three major categories.

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Topics: Wealth Management

Do you need Sales Force Automation (SFA) or CRM?

Posted by Staff Writer on Oct 9, 2014 2:29:00 PM

Before the Salesforce brand became ubiquitous with the term CRM (customer relationship management), it all started with automation tools. These types of Sales Force Automation systems (or, SFA), like ACT! for example, offered powerful opportunities to increase time spent with clients, with the intent to produce an increase in sales. Over time, these automation tools simply became more of a glorified Rolodex, and CRM evolved. The lesson learned: there must be a balance between automation and nurturing; a combination that lead to the official birth of CRM.

Unfortunately, because the term CRM is so broadly (and loosely) used these days, it led most of us to forget that while automation and CRM can go hand-in-hand, they still serve unique purposes and should be appreciated differently.

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Topics: CRM

Take the fear out of CRM Integration

Posted by Cathy Boudreau on Oct 6, 2014 3:24:12 PM

Integration is often a phrase that often strikes fear into businesses. And that's completely understandable because it can be a complicated process. In our CRM Integration Best Practices Ebook, we break it down for you in an easy-to-understand manner on exactly what CRM Integration is, how to plan and strategize for an integration project and how to prepare your data.

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Topics: CRM Best Practices, Data Integration

Marketing Automation: HubSpot vs. Pardot

Posted by Cathy Boudreau on Sep 30, 2014 11:57:00 AM

Marketing Automation is a hot topic today and on the minds of marketing and sales professional alike. But which Marketing Automation platform should you choose? There are many on the market today and it can be hard to decifer between them.
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Topics: Marketing Automation

Increase Mobile Security | Wealth Management CRM

Posted by Cathy Boudreau on Sep 25, 2014 9:30:00 AM

Leveraging mobile CRM technology has become of popular interest within the wealth management industry. Having remote access to a variety of financial data is extremely powerful for building client relationships, and a key service differentiator between your firm and competitors. But, even though mobility extends substantial opportunities to develop more loyal clientele, the fact remains that firms are still behind when it comes to adopting such favorable technology.

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Topics: Mobile CRM, Wealth Management

The Do's and Don'ts of a Successful CRM Implementation

Posted by Staff Writer on Sep 18, 2014 3:28:00 PM

Properly implemented, deployed and managed, a CRM system can offer businesses significant benefits to their operations. From managing data to marketing campaigns, as well as streamlining sales processes, a successful CRM implementation can truly help retain customers and open the doors to new business opportunities. While these results may seem outstanding, there are a variety of reasons why CRM can sometimes fail and many of these problems have little to do with the CRM technology itself. So, here are the 9 Do's and Don'ts to follow to ensure your CRM implementation runs smoothly.

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Topics: CRM Implementation

Marketing Automation Will Not Save the World

Posted by Cathy Boudreau on Sep 16, 2014 10:16:00 AM

Marketing automation will not save the world. There has been so much talk of marketing automation lately – the benefits, how it will make your marketing department more efficient, and effective, etc.  But is it really the God-send that people make it out to be?  Maybe.

Successful marketers must wear many hats. They need skills in lead generation, website management, social media, email marketing, database marketing, and even campaign analysis just to name a few. In many small to mid-size businesses, all of these pieces come down to no more than a handful of people… and quite often, just one person.  That’s a lot on one person’s plate.

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Topics: Marketing Automation

Maintaining Clients with Harvest Wealth Management (CRM)

Posted by Cathy Boudreau on Sep 10, 2014 4:11:00 PM

Over the past several months, we’ve been focusing most of our blog content on wealth management firms.

Throughout our recent conversations with a variety of wealth advisors, we’ve noticed a common denominator when it comes to their client service needs. 

Most firms, while able to maintain and manage their clients, still remain concerned about the future of their firm’s technology-based solutions that aid in keeping loyal clients, as well as securing new business.

So, we decided that it was time to bring light to the CRM needs within the financial industry in the hope of expanding their opportunities to better service their clients.

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Topics: Harvest Solutions, Wealth Management

Avoiding a Never-Ending CRM Project Money Pit (How to Budget for the Long Term)

Posted by Staff Writer on Sep 5, 2014 10:41:45 AM

All too easily, CRM-related projects can quickly become a perpetual money pit. Considering how today’s CRM technologies offer so much functionality and capability, it’s not surprising when businesses want to achieve it all. Although, part of the financial problem revolves around unrealistic expectations of attaining too many initial goals that are impossibly high to reach. The result typically ends up being an unmanageable project, not to mention a wasted investment.

However, from resource management to proper planning, there are a number of ways businesses can avoid exhausting their CRM budget. By being realistic with goals, expectations and available resources, CRM implementations can be affordable and continue delivering long-term value.

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Topics: CRM Planning, CRM Best Practices

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