As you likely know by now, HubSpot has released their own CRM application. Among the many features it has, it is obviously tightly integrated with their Marketing Automation product since it shares the same database. After getting my hot little hands on the HubSpot CRM product, there was natural curiosity from my Salesforce loving team (we are a Salesforce implementation partner, after all) about the features, how it performs, etc. Once I mentioned it shares the same database, a coworker chimed it, “I guess there won’t be any data synch issues”. Bingo. But you know what? As a user of HubSpot and Salesforce and their integration link for several years, I haven’t had any synch issue to speak of. With that said, I thought I would talk about the benefits of the HubSpot-Salesforce integration before you start thinking you need to use the HubSpot CRM app to achieve seamless integration.
The HubSpot Salesforce Integration is designed to keep your sales database and your marketing database perfectly aligned. With this integration, both the sales and marketing departments have more robust data that helps the sales team sell more and the marketing team market more effectively. With more companies adopting the idea that sales and marketing should be working closely together towards sales success rather than being two separate, non-interacting departments, integration between the two systems makes perfect sense.