Marketing automation will not save the world. There has been so much talk of marketing automation lately – the benefits, how it will make your marketing department more efficient, and effective, etc. But is it really the God-send that people make it out to be? Maybe.
Successful marketers must wear many hats. They need skills in lead generation, website management, social media, email marketing, database marketing, and even campaign analysis just to name a few. In many small to mid-size businesses, all of these pieces come down to no more than a handful of people… and quite often, just one person. That’s a lot on one person’s plate.