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After another wild football game courtesy of my New England Patriots, I thought it best to combine two passions of mine… football and inbound marketing. I wasn’t always a football fan – when I met my husband, I just barely tolerated the sport. That quickly changed since he has season tickets so it was either (1) learn to love it, (2) fake it until you make it or (3) be a football widow for 6 months. I chose option one and find myself yelling at TV as much as my husband. So naturally, it seemed like a perfect fit to compare football to inbound marketing. I wasn’t always a fan of inbound marketing either, but realized quickly if I didn’t get on board, we’d be left behind.
The Thanksgiving meal has finally been digested, and enough time has gone by since Dreamforce to provide a more clear-headed analysis of the week on San Francisco. First off, let's get the easy stuff out of the way:
On the most basic level, workflow technology typically refers to a program that organizes a series of processes within an organization that allow for time and resources to be used most efficiently. Thanks to business innovators like Ford for setting the foundation for automation, and now to more modern advances in computer technology, it is easier and more convenient to create a unique, efficient workflow model for any business to successfully move “projects” from inception to completion.
This week, in conjunction with the Dreamforce conference, salesforce.com has launched a new mobile application. It has been available as of November 17th and this new mobile app will unify your Salesforce mobile experience.
When implemented properly, Salesforce CRM for nonprofit organizations can have a tremendously positive impact on the relationships between the organization and their donors. But where should your nonprofit begin when it comes to implementing Salesforce CRM? And, how can you ensure the success of the CRM system to avoid blowing out your budget?
These days, if you ask marketers if they would prefer a marketing automation tool or a CRM application, most would chose marketing automation. It’s not really a surprise since CRM is most widely regarded as a sales tool that marketers are forced to use.
What is CRM? Simply put, CRM allows any sized business to achieve a better, more productive process to acquire, service and retain customers.
If you're already using Salesforce for Outlook, then you are familiar with the Salesforce Side Panel. If you're not familiar with it, it's a Salesforce for Outlook feature that helps users view and work with Salesforce records directly from Salesforce.
Ah, the joys of the Fall season. Football. Chili cook outs. Revisiting those cozy sweaters we tucked away over the summer. It’s no wonder why most people tend to slow down once the weather gets cooler. But when we’re talking business and not just personal life, slowing down and losing momentum doesn’t equate to the same warm and fuzzy feelings.
The guest post was written by Peter Perera of The Perera Group. Peter is the founder of The Perera Group and a consultant with over 25 years of experience working with small, mid-size and large enterprise organizations to increase customer data quality, usability and value.
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