Why should I think about Closed-Loop Marketing?
Posted by Cathy Boudreau on Mon, Feb 08, 2010
What the heck is closed-loop marketing and why should I be concerned with it?
Let's start off with what closed-loop marketing is really all about. It's basically knowing which marketing channels and tactics are most effective.
Now let's head on over to why Marketers should be implementing a close-loop marketing system. Three words: performance, measurement and tracking. If the President of your company asked you, "What are the most successful marketing campaigns? What's the return on investment?" Would you be able to answer him or her? Sure, you might have a gut feeling, but can you back it up with actual data?
Now you may be thinking, "OK, this all makes sense, but I have no idea on how to even get started!" We were in the same place not too long ago. As a Salesforce.com certified partner, we knew we wanted something that could integrate with Salesforce so we could track the lead to opportunity cycle. We also wanted to be able to see how a lead was finding our website - direct traffic? A Google search? And if so, on what terms? An email campaign? We sat through a demo of HubSpot and signed up and implemented it weeks later. Now we can see exactly how our leads are finding us. We can see how our keywords are performing and how they are performing for our COMPETITORS; see who is linking to us and our COMPETITORS; and see what pages on our website are most visited and place appropriate offers on them. We also have a place to manage blogging and our social media efforts.
Want to learn more? Join us on Wednesday, February 10th for a FREE webinar at 1:00 pm (EST) where we will discuss in more detail closed-loop marketing, using HubSpot and how it can help and converting more leads to opportunities!