CRM Insights Blog

CRM Software For Closed-Loop Marketing

Marketers should be taking advantage of their CRM software for many reasons, including closed-loop marketing features which aid in determing the  marketing channels and tactics that are most effective.

A marketers' dream includes three words: performance, measurement and tracking. If the President of your company asked you, "What are the most successful marketing campaigns? What's the return on investment?" Would you be able to answer him or her? Sure, you might have a gut feeling, but you must back it up with actual data.

Now you may be thinking, "OK, this all makes sense, but I have no idea on how to even get started!" We were in the same place not too long ago.  As Harvest Solutions is a Salesforce.com certified partner, we knew we wanted something that could integrate with Salesforce so we could track the lead to opportunity cycle. We also wanted to be able to see how a lead was finding our website - direct traffic? A Google search? And if so, on what terms? An email campaign? We sat through a demo of HubSpot and signed up and implemented it weeks later. Now we can see exactly how our leads are finding us. We can see how our keywords are performing and how they are performing for our COMPETITORS; see who is linking to us and our COMPETITORS; and see what pages on our website are most visited and place appropriate offers on them. We also have a place to manage blogging and our social media efforts.

Want to learn more details on closed-loop marketing, using HubSpot and how you can convert more leads to opportunities? Contact Harvest Solutions!

Harvest Solutions

We understand the importance of quality customer relationship management. We can perform a needs assessment for your business, followed by planning, customization, implementation and data integration services of your next CRM system. Our continued training and support ensures your business successfully implements the plan we create together. Request a consultation from Harvest Solutions today. Then, stay up-to-date by finding us on Facebook, Twitter and LinkedIn. Learn more industry insights by subscribing to our YouTube channel and following our blog. Also, please give us a call now to schedule your free consultation! (877) 683-3313