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Why Salesforce Chatter is a Game Changer

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Salesforce ChatterRecently salesforce.com did a follow-up to the Chatter announcement at the last DreamForce. I have to admit that I did not really understand the value of the Chatter product at the time. This is in part due to the fact that I am not a heavy Facebook user. To be honest I never have the time or the interest to spend my free time in front of a computer.

The April event, however, has opened my eyes to the possibilities that this product offers. It truly is a game changer for most of our customers in the way that they use Salesforce. The following is a list of reasons why I believe this to be true.

  • A large majority of our customers are Facebook users and are used to social networking. They understand the terminology, it's navigation, and its benefits. Adoption of Chatter will be easy for them.
  • In almost every single engagement that I am involved with management is looking for the ability to see what's going on within the enterprise and to be notified of any changes that may be considered mission-critical. They wanted to be quickly streamed in and they also want to be able to opt in or out of discussions that they deem important. Chatter does this like no other product I've ever seen.
  • This social networking environment would be available on the desktop and on Salesforce Mobile as well. You will be able to stay in touch regardless of your location.
  • Companies are always looking to find one application to bring the whole enterprise in to work collaboratively. Whether you're in sales, customer service, finance, engineering, or any other business unit your ability to be part of this social net will positively affect customer satisfaction, profitability, product or service delivery etc.
If you are interested in learning more about Chatter please feel free to post a comment below.  Now is the time to start planning for the next major shift in the way that you do business -- I do not believe that I'm understating its importance. You will see more about this in my future blogs.

Comments

Using Salesforce Chatter helped me understand how to use Facebook. I've had a Facebook account for years where I posted pictures, but didn't really understand the value of status updates. Chatter's being work related gave purpose to status updates. Now I update my status so others can help me. I reply to status updates to help other team members. 
 
The really unique part of Chatter is that applications talk to me as I can follow key opportunities, support issues, companies, contacts, etc.
Posted @ Thursday, April 22, 2010 1:41 PM by Chris Reichenbacher
You expressed exactly how I felt at Dreamforce about Chatter, and how I feel now. 
 
 
 
My company got accepted to the Beta program today. Now, it's my job as our administrator to roll it out to our users. As they say "you only have one chance to make a first impression", and I'd like as many of my users to be excited about Chatter from the get-go as possible. 
 
 
 
I started talking to some of my Salesforce users today about Chatter by first asking them whether or not they were Facebook users. Those who were "got" the Chatter benefits immediately and can't wait for me to turn it on for them. Most likely, they will be the ones to help the skeptics see the value.
Posted @ Friday, April 30, 2010 12:28 AM by Rhonda Ross
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