Why Salesforce CRM Chatter Is A Game Changer
Posted by Jay Rivard on Thu, Apr 22, 2010
Recently salesforce.com did a follow-up to the Chatter announcement at the last DreamForce. I have to admit that I did not really understand the value of the Chatter product at the time. This is in part due to the fact that I am not a heavy Facebook user. To be honest I never have the time or the interest to spend my free time in front of a computer.
The April event, however, has opened my eyes to the possibilities that this product offers. It truly is a game changer for most of our customers in the way that they use Salesforce. The following is a list of reasons why I believe this to be true.
- A large majority of our customers are Facebook users and are used to social networking. They understand the terminology, it's navigation, and its benefits. Adoption of Chatter will be easy for them.
- In almost every single engagement that I am involved with management is looking for the ability to see what's going on within the enterprise and to be notified of any changes that may be considered mission-critical. They wanted to be quickly streamed in and they also want to be able to opt in or out of discussions that they deem important. Chatter does this like no other product I've ever seen.
- This social networking environment would be available on the desktop and on Salesforce Mobile as well. You will be able to stay in touch regardless of your location.
- Companies are always looking to find one application to bring the whole enterprise in to work collaboratively. Whether you're in sales, customer service, finance, engineering, or any other business unit your ability to be part of this social net will positively affect customer satisfaction, profitability, product or service delivery etc.
If you are interested in learning more about CRM Chatter please feel free to post a comment below. Now is the time to start planning for the next major shift in the way that you do business -- I do not believe that I'm understating its importance. You will see more about this in my future blogs.
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