Professional Development Series
Internet Marketing Essentials
The key to effective and profitable Internet and online marketing requires an integrated system utilizing the right tools and applying them with consistent effort. The main goal of this session is to show you how, with a little bit of effort, you can drive traffic to your web site and make your online efforts more profitable without investing a fortune. In this session, you will learn how to get more website visitors, capture and convert more leads using basic search engine optimization tactics and tools, and easily track your efforts using free marketing analytics tools like Google Analytics. For those who are looking to enhance the marketing of your company website or feeling the pressure to increase website and online marketing performance, yet don't have the luxury of time to hunt all over the Internet for outdated techniques, this session is for you.
For more information and to register, please visit our website.