Marketing

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As the leader in on-demand customer relationship management (CRM), we understand the importance of integrated sales and marketing. Our closed-loop marketing automation application, Salesforce Marketing, empowers you to manage multichannel campaigns and provide up-to-date messaging to sales. Lead hand-off is automated to ensure that no opportunity is missed. Real-time analytics and reporting give marketers the tools to evaluate results and adjust campaigns to maximize them.

Comprehensive On-Demand Marketing Automation

  • Integrated marketing and sales application with automated lead conversion
  • Real-time analytics to measure and optimize campaigns for best results
  • Multichannel campaign management and analysis for a complete marketing solution
  • Rapid deployment and award-winning ease-of-use to get users working quickly

Manage Your Entire Marketing MixManage Your Entire Marketing Mix
With powerful campaign management and lead management capabilities, you can maximize the efficiency of your entire online and offline marketing mix. Use Salesforce to to generate demand, manage and qualify leads, create new sales opportunities, ensure data quality, and analyze campaign results.
Execute Multichannel ProgramsExecute Multichannel Programs
Nurture prospects and generate demand for your sales organization with multichannel marketing programs managed in Salesforce Marketing. Execute search marketing, email marketing, or direct mail campaigns. Create pages on your Web site to capture new prospects in Salesforce, and automatically track campaign metrics such as clicks, responses, leads, deals, and revenue.
Measure Your Revenue ImpactMeasure Your Revenue Impact
Generate, manage, and report on leads and sales within a closed-loop system that integrates sales and marketing. Report on campaign results with sophisticated real-time analytics. Enable business users to quickly create their own reports and dashboards to provide business insight. With packaged and customizable reports, charts, and graphs, users have a real-time view of the business.

Features

Campaigns
  • Campaign Management
  • Email Marketing
  • Auto-Response Email
  • Search Marketing

Leads and List Management

  • Lead Management
  • List Management
  • Workflow Automation

Marketing Analytics

  • Analytics
  • Data Quality Management
  • Dashboards

Collateral and Brand Management

  • Collateral Management
  • Communication Management
  • Asset Management

Customization and Integration

AppExchange Applications

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