Fall 2006

HEADLINE: A Success Model for CRM Integration…And How to Avoid the Most Common Mistake

By: Peter R. Chase, Executive Vice-President, Scribe Software

It is finally happening…after two decades of anticipation, Customer Relationship Management (CRM) applications are hitting the mainstream. Companies in record numbers, and of all sizes, are implementing packaged CRM applications. Even Microsoft has jumped in with both feet with their Microsoft CRM offering. This is good news for business executives who have intuitively known that CRM could help their business, but were concerned about the seeming lack of success and adoption for those companies that had implemented these systems before them. The key question for many of these business executives as they create their CRM strategy is; where will they gain strategic advantage if their competitors are implementing these same CRM applications? Many are quickly realizing that integration represents the key differentiator for CRM. Integrating their CRM application into the enterprise effectively leverages institutional knowledge of customers into actionable competitive advantage for their sales and service teams. Companies that can leverage their existing information assets better can turn CRM from a tactical project into a key strategic initiative.

To read more on building a successful model for CRM Integration, click here.

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NEW TRENDS: AppExchange Mobile

Using AppExchange Mobile for your organization allows you to leverage the Salesforce system while your sales team is out on the road selling. AppExchange Mobile is a powerful wireless platform that helps to keep your sales reps in touch with the latest data - whenever and wherever they need it.

AppExchange Mobile makes it fast and easy to mobilize Salesforce as well as partner and custom applications. With a couple of clicks, you can deploy a variety of applications to your mobile device.

Benefits of AppExchange Mobile include:

Get your data while it's fresh. Instant access to accounts, opportunities, leads and contacts and immediate tracking and logging of activities and tasks.
Easy to manage. Easily manage, monitor and customize mobile applications to users all over the world.
Easy to use online and offline. Information is automatically delivered to your device when you are connected, so you always have access to the latest information - even when you're disconnected!
Support for Multiple Device Types. AppExchange Mobile supports the leading mobile devices and operating systems including RIM BlackBerry and Palm OS and Treo.

Don't know if AppExchange Mobile is the right mobile solution for your salesforce.com system? Contact us to learn more about how Harvest Solutions can help.

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HARVEST SOLUTIONS IN THE NEWS...

The following is a brief list of the media outlets where Harvest Solutions has appeared:

South Florida Business Journal
Nashua Telegraph
CRM Advocate Online

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