As customers become more empowered, and as businesses strive to better understand their customers, marketing automation tools are also becoming more advanced. Even with a properly utilized CRM system, marketing departments can miss insightful data about what their prospects are looking for or talking about.
CRM systems as a stand-alone marketing tool are not built for marketing departments that proactively strive to achieve revenue and lead generation goals. However, marketing automation programs like Pardot, HubSpot and Marketo, offer advanced tools to manage campaigns, tweak or refine what’s working and what’s not, and better fill your sales pipeline. And the good news: marketing automation systems and Salesforce CRM can be integrated.
As Pardot Certified Consultants and a HubSpot certified partner, Harvest Solutions helps our clients successfully integrate marketing automation systems with Salesforce CRM system to:
If your business has considered adding marketing automaition to your marketing toolbox, contact Harvest Solutions today. We help clients find and implement the right software solutions for long-term marketing success.